Journal
Field notes
2025-03-18
Why store screenshots should reference day-one tasks
Paid traffic quality improves when listing frames mirror the first tasks users complete.
2025-01-09
Building a creative kill list that product trusts
A shared rubric stops pretty ads from scaling when activation lags.
2024-11-02
Cohort labels your CRM should inherit from UA
Parameter hygiene downstream saves week-one retention tests.
2025-02-21
Reading SKAN windows without overfitting noise
Conversion value changes need discipline when sample sizes are thin.
2024-09-14
Domestic ad networks for Korea-first Android launches
A shortlist framework before you sign annual commitments.