2024-09-14 · Dae Kim
Domestic ad networks for Korea-first Android launches
International playbooks miss domestic inventory that can matter for Korea-first Android apps. We evaluate networks on fraud controls, post-install event support, and creative specs—not just quoted CPI.
The framework scores transparency of billing, access to raw logs, and willingness to run controlled tests with holdout cells. Vendors that refuse holdouts rank lower regardless of headline pricing.
Pilot spend should be meaningful but capped. Two weeks at modest daily budgets reveals more than slide decks.
Document exit criteria before pilots start so relationships end cleanly if quality fails.
Android · KR market