Process

From mismatch to measurable activation

We do not ship decks that die in inboxes. Each phase ends in artifacts your UA lead, PM, and analyst can operate.

Store, channel, and onboarding audit with cohort tag inventory.

Test lattice with activation floors and sample size notes.

Weekly readouts with kill/scale rubric shared with product.

Lifecycle and CRM fields inherit UA parameters.

Playbooks, dashboards, and operator checklists.

Before

Disconnected store promises, generic welcomes, arguments about which activation number is real.

After

Tagged cohorts, creative kill rules, shared weekly agenda, documented limitations.