Studio
Built in Yangju for mobile squads
Ghiterigag Digital started when two consultants kept rewriting the same store-to-onboarding playbooks for Korean app studios. We grew into a nine-person team that still ships documentation your operators can run without us in the room.
Principles
Measure activation, not vanity
Tests scale on cohort outcomes, not clicks alone.
Store and paid stay aligned
Listing promises must match first-session work.
Document everything
Playbooks outlive any single engagement.
Team
Dae Kim
User acquisition lead
Former gaming UA director; focuses on short-form video and disciplined creative testing.
Hana Yoon
ASO specialist
Store experiments across subscription, fintech, and education catalogs in KR and global stores.
Eun Park
Lifecycle strategist
Maps acquisition tags to email and push journeys for week-one retention.
Jinwoo Choi
Analyst
Builds cohort dashboards and SKAN documentation product teams actually use.
Sora Lee
Creative strategist
Hook taxonomy and brief systems for high-velocity ad production.
Minho Baek
Programmatic specialist
Vendor quality reviews and install path controls for display and video.
Ara Jung
Influencer operations
Pilot structures for creator campaigns with measurable installs.
Yuri Han
Product liaison
Translates growth experiments into roadmap-friendly specs.
Ken Park
Client operations
Keeps engagements on timeline and documentation accessible.
Timeline
2019
Studio formed in Yangju
Started as a two-person consultancy serving local app studios.
2022
Cohort desk practice
Formalized analytics offerings after repeated client requests for shared activation definitions.
2025
Nine-person core team
Expanded lifecycle and programmatic roles without opening a second office.