Programs
App Acquisition Programs
Integrated programs connecting store surfaces, paid channels, and early-session analytics for teams that have outgrown one-off campaigns.
Acquisition funnel
We map spend entry points to store frames and post-install events so each stage has an owner and a metric.
Awareness — creative and listing impressions Install — store and paid entry Activation — first value within 72h Retention signal — week-one behaviors
Diagram note
Widths reflect relative audience size, not performance claims. Your funnel may include fewer stages.
Activation moments
Permissions, first value, and first share each earn a cohort tag—not a generic welcome.
- Permission prompts timed to demonstrated value
- Checklist screens tied to analytics events
- Holdout-friendly lifecycle triggers for day 1–3
Creative testing
Hook taxonomy, refresh calendar, and kill rules referenced in Paid Social Install Lab and Creative System Blueprint plans.
See Paid Social Install LabAnalytics FAQ
At minimum: install, permission outcomes, first value action, and account create if applicable. We document gaps before media scales.