Ghiterigag Digital

Paid acquisition · Hybrid

Paid Social Install Lab

We design a test lattice for short-form video and static units, pairing each creative with audience cells and post-install events. The lab includes weekly readouts and a kill/scale rubric tied to activation, not clicks alone.

₩2,900,000

Duration: 5 weeks

Request information
Paid Social Install Lab

Included work

  • Channel fit assessment for Meta, TikTok, and emerging networks
  • Creative concept grid with hook variants
  • Audience cell map with exclusion rules
  • UTM and MMP parameter hygiene review
  • Weekly performance readout template
  • Scale/kill decision rubric
  • Creative fatigue monitoring checklist

Outcomes

  • Running test matrix with documented hypotheses
  • Two scaled creatives with activation benchmarks
  • Shared reporting view for product and growth leads
Dae Kim

Dae Kim

User acquisition lead focused on short-form video and gaming verticals.

Questions

We recommend at least KRW 8M in media during the lab so cells reach significance.

Experience notes

Paid Social Install Lab gave us a kill list we actually follow. Activation rate on TikTok cell B beat our old hero by 11%.

Sora · Growth manager , Pixel Orchard · 5/5

Honest about when samples were too small. The rubric stopped us from scaling a pretty but shallow creative.

Leo , Driftbox · 4/5