2025-02-21 · Jinwoo Choi
Reading SKAN windows without overfitting noise
iOS privacy windows compress feedback. Teams sometimes chase every CV shift, creating unstable campaign structures.
We coach clients to batch CV schema changes quarterly unless a major product release demands sooner. Each change gets a hypothesis, minimum install threshold, and a rollback trigger.
Reporting separates directional reads from decisions. Directional reads can inform creative briefs; decisions require agreed thresholds documented before spend scales.
Pair SKAN reads with qualitative session review on iOS installs so product context explains anomalies metrics miss.
iOS · Measurement