Paid acquisition · Remote
Programmatic App Paths
Vendor-agnostic assessment and test design for programmatic display and video driving app installs.
₩2,750,000
Duration: 5 weeks
Request information
Included work
- Vendor shortlist criteria
- Fraud and quality checklist
- Test cell design with controls
- Post-install quality metrics
- Weekly fraud review ritual
- Exit criteria for vendors
Outcomes
- Vendor scorecard
- Two live test cells
- Quality thresholds documented
Jinwoo Choi
Analyst focused on media quality.
Questions
KRW 5M recommended during evaluation window.
Experience notes
Programmatic App Paths exposed inflated install claims from one network. Saved us a renewal.