Onboarding · Hybrid
Lifecycle Bridge Program
Cross-functional program aligning acquisition parameters with lifecycle messaging so new installs receive coherent follow-up.
₩3,200,000
Duration: 6 weeks
Request information
Included work
- Tag and parameter dictionary
- Journey map for days 0–7
- Message variant outlines
- Holdout test design
- Ops runbook for marketers
- Sync workshop with UA and CRM
Outcomes
- Unified tag schema
- Three lifecycle tests queued
- Shared KPI sheet
Eun Park
Lifecycle strategist.
Questions
Braze, Iterable, or Customer.io preferred; others on request.
Experience notes
Lifecycle Bridge Program finally linked our TikTok creative ID to push copy. Minor delay on holdout setup.